The BDC in the digital age exists for staying in constant contact with prospects, communicating with and developing more business opportunities with past clients and the retention of loyal customers, increasing sales by driving traffic to
the front door. Today the BDC concept is even more important than in the past. This is largely due to the impact of the Internet, social media, Smart-Phones, devices and the instant nature of communication in the digital age. Sales success in today's brave new digital world demands understanding of the place of the BDC in the Internet age and dealing with the needs of the information-based customer.
Bernard Smalls, CPO HuMax Consulting Group