Everyone in marketing is talking "authenticity." So that means making a personal or professional brand should be simpler than ever, right? What could be easier than "being yourself"?Simple? Sure. But easy? Not so much.Why? Because authenticity is unfiltered, unapologetic, and honest. Authenticity owns its imperfections and takes responsibility for mistakes. It shows up on the good and bad days. In short, authenticity feels scary. No wonder we try to brand ourselves as someone else we think will be more appealing than our real selves.Jessica Zweig founded the SimplyBe. agency to revolutionize an authenticity-first approach to branding. With Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself, she shares her most powerful secrets for building authenticity, service, and real connection into your winning brand. "We are living at an inflection point, " says Jessica Zweig. "For any brand-business or personal-the game is no longer about eyeballs, but engagement. No longer about impressions, but impact. Content is no longer king, clarity is. Your best strategy? Service and generosity. Your best solution? Authenticity." Now available in paperback, Be is a powerful guide for connecting with others, changing lives, and moving the world forward as only you can.