BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.
Lieferbar
ISBN | 9781787145566 |
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Sprache | eng |
Cover | Fester Einband |
Verlag | Emerald Publishing Limited |
Jahr | 20181203 |
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