Acknowledging that there is much more to building a successful photography business than taking great pictures, this manual and DVD set shows how to build and run a thriving boutique baby photography studio. All aspects of the business end of a studio are explained, from designing an advertising campaign and planning a successful sales cycle to establishing effective operational and customer service processes. In addition to the back-office details, strategies for creating stunning images—including working with emotional moms-to-be, nervous first-time parents, and finicky babies—are clearly presented. The innovative format of the included enhanced audiobook is designed to present information in a way that maximizes the viewer’s experience and retention. Audio narration and a carefully timed progression of step-by-step photos demonstrate the principles of photography in an effective and seamless way that makes it easy for the viewer to understand and internalize the information.