Considered and responsible risk-taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. This book is suitable for those who hold responsibilities in marketing or risk management.
Lieferbar
ISBN | 9780566087240 |
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Sprache | eng |
Cover | Fester Einband |
Verlag | Taylor and Francis |
Jahr | 20080325 |
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