This book identifies the role of business models within the context of how organizations seek to generate sustainable growth in earnings. Whilst other books tend to focus on specific models or stem from the world of e-business, this text enables the reader to understand the importance of business models within the frameworks provided by competitive strategy.
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ISBN | 9780415622592 |
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Sprache | eng |
Cover | Fester Einband |
Verlag | Taylor and Francis |
Jahr |
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