Business-to-Business Marketing: An African Perspective: How to understand and succeed in business marketing in an emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (b-to-b) context.
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ISBN | 9780367770884 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Taylor and Francis |
Jahr | 20230109 |
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