TABLE OF CONTENTS
1: Why China?
2: Researching The Market Where To Begin
3: There Are Significant Divides In China's Regional Economies.
4: Choose The Right Location
5: Wider Opportunities In Greater China
6: Establishing A Presence
7: Find Customer Or Partner
8: Due Diligence
9: Employing Staff
10: Language
11: Marketing
12: Branding
13: Day-To-Day Communications
14: Market Access
15: Business Issues And Considerations
16: Intellectual Property Rights (IPR)
17: Certification And Standards
18: Currency Exchange And Transfer Of Funds
19: Management. Control And Quality Assurance
20: Overseas Business Risk - China
21: Bribery And Corruption
22: Scams: How To Avoid Them
23: Relationship Building And Deal Making
24: The Role Of The State
25: Making Conversation
26: Entertainment
27: Gifts
28: Meetings
29: Presentations
30: Deal Making
31: Negotiating Techniques
32: Counter play
33: Contracts
34: Return Visits