These are exciting times for business marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. This book calls on marketers to make a choice: embrace the ongoing changes as opportunities for reshaping relationships with consumers, or cling to the past at the risk of becoming irrelevant.
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ISBN | 9780199556519 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | OXFORD UNIV PR |
Jahr | 201007 |
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