Sustainable development is an elusive prize for many businesses. Too often owners and executives spend most of their time involved in the day-to-day activities of the business and not enough time developing and executing a strategic business development strategy. Sustainable business development is a process not a one-and-done plan. It takes a conscious effort to create repeatable and sustainable growth. Not developing a comprehensive sustainable plan, including transition planning, and allowing the business to rely too heavily on the owner or CEO's direct involvement can negatively impact sales valuation as well. The reason is simple. What's missing from the deal is that the company lacks sustainability without the direct oversight of its owner. Veteran executive and business management consultant Martin J. Harshberger argues that the goal of any company is to develop sustainable growth long before the transition process begins. Doing so requires a combination of long-term thinking and conscious daily effort. Conscious Business Development presents Harshberger's proven sustainable-business development process. Within this concise, information-packed guide, Harshberger covers necessary changes to leadership, vision, strategy, business tactics, execution, and accountability. Harshberger also acknowledges what many business development plans ignore: the complex relationship between an executive's professional and personal lives. Any business process is only as good as its execution. Harshberger invites you to make a conscious decision to create value, wealth, and a business fully prepared for sale or executive transition.