The United States has a health care system with twofaces. The first face is a famous one - the countryis known for its constant advancements in health caretechnology and state of the art research in healthcare-related disciplines. The other face is aninfamous one - the system is ill-famed for its recordnumber of people without health insurance, itsskyrocketing health care expenditures as well as thedeteriorating health of its population. This bookintends to take a close look at this unique socialsystem and analyze current trends that move itforward. When looking at trends, special emphasis islaid upon the movement around consumer-driven healthcare, which has become extremely popular amongprivate health care providers in recent years and nowfeatures regularly in policies by the currentadministration. The mind shift from "treatingpatients" to "providing services to consumer" hascome a long way in a country that strives to be knownas a place where all areas of life are subjected tothe efficient forces of free markets and consumer demand.