A book that provides the theory and practice of Customer Experience or CEM. The content explains to the reader the importance of customer loyalty and lifetime value and its bottom-line impact.
Practical examples are included on building the customer experience journey and going beyond expectations, building a strong relationship between the seller and the buyer.
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ISBN | 9798201280406 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | James Seligman |
Jahr | 20210828 |
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