After topping her class from one of Mumbai's leading business schools, Rekha concluded that becoming an Investment Banking Associate was not her true calling. It made more sense to be a hooker on retainership in Mumbai's financial district. This leads her to open a high end bordello with the core mission of making the excruciatingly dull existence of a typical Mumbai Finance executive almost livable. Her target segment was strictly senior management- not the proles and trolls of the industry. Fund Managers, whose luck with the ladies tracked the Nifty, needed a shoulder to cry on when markets headed south. Bank borrowers needed her services to make bankers feel loved with carnal interludes so that the loan approval process did not place an unhealthy emphasis on financial analysis.