Sociolinguistic evidence is an undervalued resource for social theory, and in this book, Jan Blommaert uses contemporary sociolinguistic insights to develop another sociological imagination. Taking Durkheim as the point of departure, he first demonstrates how the facts of language and social interaction can be used as conclusive refutations of individualistic theories of society such as 'Rational Choice'. Next, he engages with theorizing the post-Durkheimian social world in which we currently live.