The book Dynamic Contours: Shifts in Language, Media and Culture encapsulates the singularities, subjectivities and transformations of cultural domains such as media, language and literature. Various articles in the book address the premature totalizing tendency of erstwhile cultural theory or rather cultural politics, highlighting an all-encompassing and all-determining horizon of thoughts. In a nutshell, a social engineering, invoking displacements and inversions, constantly grapples with the ongoing question