This is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, it provides concepts and tools for a comprehensive evaluation system and the implementation of evaluation projects.
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ISBN | 9781911396659 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Goodfellow Publishers Limited |
Jahr | 20180418 |
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