To be brilliant in business you have to dare to be different. It means going against the grain, taking risks and never giving up despite the challenges hurled at you. EVERYTHING YOU KNOW ABOUT BUSINESS IS WRONG is the bible for the unconventional business brain who won't accept anything but excellence. Alastair Dryburgh takes modern business myths and blows them apart. It's time to challenge your assumptions and learn about the things that will help you be successful.