The Founder's Manifest (TFM) helps entrepreneurs develop founder competency-qualities and skills that a new founder must possess for product launch and startup operation. A product idea-no matter how good or great or unique or revolutionary-will not see a long life if its founder executes poorly. This book helps new founders avoid common missteps, develop competency, prepare well for their role and entrepreneurial journey, and increase their chances of success.Brown University's Entrepreneurial Program awarded The Founder's Manifest (TFM) as prizes to its 2017 Business Plan Competition winners. Brown's Nelson Center for Entrepreneurship added TFM to its recommended Reading List. The Founder's Manifest (TFM) is a must-read for aspiring founders of any age, race, gender, creed, background, or ability to learn. It's for anyone who contemplates starting his/her own business-whether profit or non-profit, whether it's a neighborhood shop owner, a service provider, a manufacturing firm, or a tech startup. This includes: a) seasoned professionals with deep expertise in their field but no experience in starting and running a new company, b) college / graduate students, and c) those who don't have time or money for entrepreneurial degree programs-professionals, working spouses, stay-at-home parents, single parents, veterans, and retirees.