Mass media is a technology used to communicate to the general public while simultaneously reaching a mass audience. It provides information regarding political issues, social issues, entertainment, and news in pop culture which in turn influences the Comments, ideas, opinions and intellectual development of the Society. Media representatives often claim to present and act objectively and impartially regardless of external parties and are in accordance with the general Ethical Principles Act. In the last century the technical possibilities particularly with the advancement in television and internet, have drastically influenced the media's reach. Technology is the driving change in media and entertainment also being leveraged to create the highest quality content ever made, while also providing the broadest array of distribution and consumption platforms in history.