Greatness is written for Anyone who is interested in the
question of How The Great Become Great... and You
& I Don't. This includes the general public, university
students, and academics as well. How so? Simple.
The Text of this book is written almost in story form,
with barely a hint of academic research to be seen, so
it can be easily read by anyone. As for the academic
research, it is thoroughly discussed and easily
accessible in the book's Notes, when and if you're
interested. But you don't need to read a word of the
Notes to understand the entire analysis, and in fact
experience it coming to life for everyone from Einstein
to Elvis, Mozart to Marilyn, or for that matter, Serena,
Madonna, or Marie Curie. Anyone can also easily apply
the book's analysis to their own development and
success, or lack thereof.

If you are a student / thinker / puzzler, in or out of high school,
university, wherever, then go to my website and download
a free PDF of the book ( http://www.greatnessbd.com/ ). See
If you start seriously thinking through how the analysis
applies to your life, others' lives, the lives of your heroes, etc.
If you do, and you find yourself having to rethink / reevaluate the
hows & whys your successes and achievements, or the
lack thereof, then it's probably time to buy the paperback.

If you're an Academic, teaching any of a wide range of
courses related to human development / creativity /
achievement - eg in psychology, communications, or
business - where the question of how individual
behavior is influenced by interpersonal, organizational,
institutional, even societal factors - you might want to
consider Greatness as a free supplementary eBook for
your students to use in project work relating to a topic
of immense personal interest to all students, ie the
How question. There are examples of such student work
on my website, and students can simply download free
PDFs from my website.