A handbook created for practitioners working in health and well-being who want to build a thriving, sustainable practice, their way. Whether they are new or have been in practice for years, many find marketing and running a business overwhelming. This book simplifies the process and supports practitioners in making the right choices for themselves. By creating their own recipe for their business based on their values, strengths, and the people they help, they can succeed where others fail. Exercises and action points help them move through the process and address any mindset challenges as they go.