This book discusses modern hotel marketing management with various tricks and secrets to improve hotel performance that marketers rarely know today.Digital marketing and conventional marketing are combined with the right strategy to win the competition without requiring large investments and minimal risk. Everything is discussed neatly by practitioners and academics in the hotel business and tourism industry. In general, this book discusses1. Marketing Mix Theory and Practice2. Segmentation, Targeting, and Positioning3. Theory and Practice of Consumer Behavior4. New Product Development5. Modern Marketing Channels6. Hotel Vs. Online Travel Agency7. Optimizing Hotel Website Performance8. Search Engine Optimization for Hotel Websites9. Electronic Mail Marketing10. Competitive Strategy & Alliances