A new phenomenon in this life is the 'reality TV show'. The Apprentice is one of the best, not just because it gives us the laughs and shocks of any reality TV show, but also because, hidden away in every episode is a lesson on business. In this book, Quinn points out each one of these messages, in a step by step and increasingly focused manner. Alongside this are hints and tips of how to put these into practice in business, as well as, if you so desire, a view on how to survive the TV show. It is a book of two facets. The first, for the business person who wants to understand how their customer thinks and how to ensure credibility and excellence and the second for the potential candidate on the show itself. Both aspects are merged into one book. This book should be read by any person in business today as well as an aspiring Apprentice for Sir Alan! An amount from each book sold will be donated to charity.