Every sighted person learns to see, to make mental connections with what images come into the eyes, and interpret them as reality.
It happens starting pretty much at birth, continues through adolescence and into adulthood.
At some point, though, the growth kind a stops.
The process continues, but most people make rapid assumptions upon what they see and move on. It's normal and natural.
For a photographer, the process is the same to a certain point, but then, to really learn to be a photographer each person must learn to see all over again.
This process takes place, no matter the innate talent level.
Certainly, some people have more natural abilities to see photographic possibilities than others, but even they must learn to, ahem, focus the ability.
This magazine is, again ahem, focused upon the ability to see photographically. It's for both photographers and non-photographers who appreciate the art.