When it comes to strategies, salespeople usually veer toward one of two extremes: operating analytically...or by the seat of their pants. In this groundbreaking book on sales creativity, readers will learn how to integrate the right-brain aptitude for innovation with the left-brain affinity for logic and process. The result is a fresh, dynamic approach that addresses customers' needs while expanding the salesperson's entire way of thinking. Packed with real-life examples and powerful principles, The Innovative Sale reveals how to: • Define the sales challenge • Question assumptions and look for ways to reframe the problem • Mine unrelated situations for fresh solutions • Get comfortable with feeling lost as you explore new directions • Break some rules and learn to "grow with the flow” The Innovative Sale draws on the work of pioneering geniuses in design, architecture, and the arts to help salespeople develop a predictable creative process. With the tools and tips of this game-changing book in hand, they'll unleash their own unique powers of intuition and innovation, and land more sales than ever before—in ways they never imagined possible.
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ISBN | 9780814433478 |
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Sprache | eng |
Cover | BUSINESS & ECONOMICS / Customer Relations, BUSINESS & ECONOMICS / Skills, BUSINESS & ECONOMICS / Personal Success, BUSINESS & ECONOMICS / Skills, Fester Einband |
Verlag | Harper Collins (US) |
Jahr | 2014 |
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