This textbook provides an introduction to understanding how businesses create value in global settings.In this updated edition, the authors cover the traditional key themes including multinationals, internationalization and international market entry, as well as contemporary issues.
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ISBN | 9781138738829 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Taylor and Francis |
Jahr | 20240307 |
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