Compiled by:
Jacqueline Bürki & Daniel Foord. BFH Business School.
 
Pearson Education 2022. 530 pages, 21 x 27,5 cm, paperback 
 
Reader / Course Book for
BIBM - International Business Management - BWBh002 (BFH)
 
Your lecturer has created this personalised textbook to support your studies. It contains Pearson content from our world-renowned authors, and often industry leading case studies and articles. But, it's just the bits your lecturer knows you need - nothing extra! They may also have included their own, bespoke learning materials specific to your course.
 
Content:
Part 1: Foundation Concepts
Part 2: The Environment of International Business
Part 3: Strategy and Opportunity Assessment
Part 4: Entering and Working in International Markets 
Part 5: Regional Stategies
 
ISBN 978-1-80006-378-5