Some businesses grow and become successful, while others stagnate and decline. Some business adapt to change, while others become stuck in the past. So, what makes the difference? All businesses face challenges, but what makes the difference depends on their version of social reality. Social reality is what we do about the physical reality we encounter. So, how does your current social reality help or hurt you from being successful? Communicating is how we create social reality, which can help to manage uncertainty. Understanding how communicating works to manage uncertainty can be helpful in making your business more effective. Managing Uncertainty is about how uncertainty motivates our behavior and how we communicate with one another. It offers options about how to improve your communicating skills to communicate more effectively with others in a variety of situations. Increasing your awareness and having more options to manage uncertainty can help you to be successful, innovative, and even extraordinary, in business.