Provides a management focus and managerial framework to the field of marketing channels. This title covers theory, research, and practice and blends them into a discussion that stresses decision making implications. It reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
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ISBN | 9780538477604 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Lingenbrink Georg |
Jahr | 2012 |
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