Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. It is a timely resource for marketing students, lecturers and managers.
Lieferbar
ISBN | 9781138561403 |
---|---|
Sprache | eng |
Cover | Fester Einband |
Verlag | Taylor & Francis Ltd (Sales) |
Jahr | 20200520 |
Dieser Artikel hat noch keine Bewertungen.