Some people you love to hate. Some people you hate to love. Alex fell in the second category. He was thirty-six years old and never had a job, and he didn't want one. He got by with his brother's financial support. He was a dreamer without a particular dream. He wanted money, fame, and power, and he wanted someone else to give it to him. Alex was a loser, but he had a sense of humor that made him quite irresistible to others. He spun his odd, misguided views of the world with such excitement and cunning wordplay that people couldn't help but root for him to find the success he did nothing to get. Maybe Alex was spoiled. Maybe he was mentally ill. Maybe he was a genius. One thing for sure was that he wasn't immune to the challenges of life. Out of pure desperation, Alex finally set out to accomplish something. He set out to market Mia, a beautiful, untalented Swedish blonde.