This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the socio-cultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts.
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ISBN | 9781032318295 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Taylor and Francis |
Jahr | 20221012 |
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