Seminar paper from the year 1999 in the subject Communications - Movies and Television, grade: 1- (A-), Ohio University (School of Telecommunication), course: Cable Communication, 19 entries in the bibliography, language: English, abstract: This research paper deals with a cable network that could establish itself within the last 20 years from a small and unknown service to a synonym for kids' programming: NICKELODEON. The basic cable network is one of the most successful ones in the US - commercially as well as from a programming standpoint - and is also expanding into other countries all over the world. As a result of a clever branding approach the name of the network is well known to a lot of people and stands for a unique philosophy and image, which will also be discussed in this research paper. NICKELODEON is one of the biggest players (if the not the single biggest one) in the worldwide 'kidvid' market and therefor should be very interesting to analyze.