Social, cultural and literary engagements demand robust critical, theoretical, and creative interventional observation that promotes learning, research and reform. Given this credence, the book, "Novae Viae: Parameters and Paradigms", attempts a pioneering approach to studying cultural artefacts such as media, art and literary studies in an attempt to dismantle and deconstruct the term 'popular culture' which has been defined in homogeneous frames since the late twentieth century, into a varying multitude of matrices. Furthermore, the academic articles enclosed attempt to provide a stout critical assessment of how human societies use, abuse, and subvert the aforementioned mediums to voice their struggles and create their meanings and messages, thus, effectively visualising popular culture as a discursive construct.