Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage.
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ISBN | 9780231189002 |
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Sprache | eng |
Cover | Fester Einband |
Verlag | University Presses |
Jahr | 20210907 |
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