Abrams shows how the first generation of fundamentalists embraced the modern business and entertainment techniques of marketing, advertising, drama, film, radio, and publishing to spread the gospel. He draws on sermons, popular journals, and educational archives to reveal the attitudes and actions of the fundamental leadership and the laity.
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ISBN | 9780820322940 |
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Sprache | eng |
Cover | Fester Einband |
Verlag | University of Georgia Press |
Jahr | 20010920 |
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