The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
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ISBN | 9780230576575 |
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Sprache | eng |
Cover | Fester Einband |
Verlag | Springer Nature Singapore |
Jahr | 20090521 |
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