Formerly published by Chicago Business Press, now published by Sage
Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline¿s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.
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ISBN | 9781948426435 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Kasturi VIjayam |
Jahr | 20211015 |
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