Whether you're a budding entrepreneur, an established small business, a social media influencer, a marketer at a large corporation-or somewhere in-between-the idea of being a "brand" is considered essential to the development of a solid marketing strategy.But what if it's not? In Tattoos, Not Brands: An Entrepreneur's Guide to Smart Marketing and Business Building, media innovator Clint White turns branding on its head. He shows how his flexible "tattoo" approach to consumer engagement is a better choice for most business and organizations. Unlike market-driven brands, tattoos are mission driven. They're personal, relatable, and nimble enough to evolve with consumer needs-and they don't break the bank. They get consumers talking enthusiastically on and offline about how your product or service makes a difference in their lives. Drawing upon research, psychology, and decades of experience, Tattoos, Not Brands offers an innovative approach to marketing. It includes simple steps to prepare for success and identify the approach to marketing that will best work for you and your product or service. After all, you're a tattoo, not a brand. And that's a very good thing!