A salesman without enthusiasm is just another clerk!"
We're all selling something every day. Even with the leaps and bounds in technology, it has only become increasingly difficult to capture and sustain a buyer's attention through a sales process. And that's why it's crucial to craft the right selling mindset and master the instinctive skills that will help us cut through the chaos in any situation.

Drawing on historic studies, tips, advice, psychological insights, and real-life experiences, Karthik Krishna has built this book to get anyone into the right mindset to sell ice to an eskimo. This book helps you be more focused and mindful about your approach, gather critical knowledge about your buyer, identify and deliver the key stages of your pitch, and close the deal with ease.