The Axix Marketing & Sales Criteria provides a simple and intuitive structure for addressing all the critical business requirements for building a marketing and sales system. Any size business can use the criteria to better organize, manage, and implement marketing strategies and effectively grow revenue and market share. This book provides you with specific criteria that will allow you to build the strategic processes and best practices associated with creating and managing the marketing processes that will help you succeed in the marketplace. Startups can use the criteria to build a better business system from the ground up. The criteria can also adapt to existing organizations to assess and transform existing business processes.