In this first publication in our Iconic Packaging series, packaging designer and branding expert Marcel Verhaaf tells the surprising story of the Heinz Ketchup bottle. In 64 full-colour, richly illustrated pages, we learn all there is to know about this iconic packaging, as well as the evolution of ketchup, its ingredients, how the Heinz Corporation evolved and how the packaging and advertising campaigns have changed over the years. Verhaaf has interlaced the story with countless fascinating facts and delightful anecdotes. For the book, Verhaaf was able to collect original visual materials from the Heinz archives in Pittsburgh. This is a delightful book for anyone who loves Heinz ketchup, as well as designers and advertisers who want to know more about how the history of this world-famous packaging came to be.