Having been a senior member of staff in a leading academy of a major Premier League club for 13 years the author has collated some of his major considerations for establishing a winning culture that is repeatable and sustainable.


The author reflects on the challenge of creating a winning environment and believes that winning has a specific language represented by deeds and actions.


He has drawn on his experiences of being a team member of a player production pipeline and team development with unrivalled success and uses his experiences of the high pressure world of professional football to show the startling similarities between the pitch and the boardroom.


Through The language of winning the author emphasises that there are no shortcuts to success and that continuous improvement is the Holy Grail of sustained high performance.
a winning culture that is repeatable and sustainable.