This book explores the encouragement of the false self in our society and the ways in which this is portrayed in reality television. Through studies of well-known shows, the author examines the effects of narcissism and consumerism, shedding light on the ways in which people are pushed to focus on their biographies and self-promotion and so development of a sense of dissatisfaction and dis-ease. Applying Freud¿s concept of narcissism and tracing it through the work of key social theorists including Durkheim, Freud, Goffman, Riesman, Baudrillard and Giddens, this book constitutes an insightful analysis of the modern ideology of greatness that drives individuals to project an artificial self.