Every business could benefit from free publicity because it offers more credibility than traditional advertising. Free publicity can also help potential customers and clients see the personality behind your brand. In this day of social connection, those personal touches are more important than ever.In these pages, I will show you a few pointers and tips about getting free publicity and hopefully answer some of the questions that you may have. So, what will you learn? This book will, most importantly, help you realize that you are an expert. It will also enable you to get over your fear of pitching to writers and reporters, teach you how to develop a comprehensive bio, expand your ideas about writing topics and explain important tips for success in using HARO. Then, it will help you craft the perfect query answer in a step-by-step workbook section, and inspire you with powerful testimonials about how free publicity helped several businesses grow by leaps and bounds.