THREE TOP MBA PROFESSORS - ONE BIG ROAD TRIP Full of powerful insights into product differentiation, pricing and brand management, as well as strategies for battling the 'Big Boys', The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street and brings them to the High Street.Paul Oyer, Michael Mazzeo and Scott Schaefer have taught thousands of MBAs at some of the world's leading business schools. While travelling back from an economics conference together one day, they dropped into a shoe store in Maine to chat to the staff - and quickly realized that the strategic problems faced by small businesses are just as compelling as those challenging Microsoft or General Electric.These three wise men decided to go in search of real-world case studies that illustrate the key lessons of an MBA. The result is a rollicking American road trip that is both a great introduction for business owners who haven't done an MBA, and an entertaining refresher for those who have.'An excellent primer' Financial Times