The bestselling author of Talk Like TED reveals the key to telling powerful stories that inspire, motivate, educate, build brands, launch movements and change lives How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a human-rights attorney earn TED’s longest-standing ovation, and how did a Facebook executive launch a movement encouraging millions of women to ‘lean in’?They told brilliant stories.Using the success stories of fifty icons, leaders and legends from Elon Musk and Malala Yousafzai to Virgin and Pixar, The Storyteller’s Secret shows how storytelling is a strategic tool with irresistible power. Whether your goal is to sell, educate, fundraise, inspire teams, build an award-winning culture or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage. Revealing how the latest science can help you craft a persuasive narrative that wins hearts and minds, The Storyteller’s Secret will teach you how to radically transform your business, your life and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn’t it time you shared yours?