How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralysing fear of public speaking to captivate sell-out crowds at Yankee Stadium, twice? How did a human-rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to 'lean in'?They told brilliant stories.In The Storyteller's Secret Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. Using the success stories of fifty icons, leaders and legends from Elon Musk and Malala Yousafzai to Virgin and Pixar, The Storyteller's Secret shows how storytelling is a strategic tool with irresistible power. Whether your goal is to sell, educate, fundraise, inspire teams, build an award-winning culture, or deliver memorable presentations, a story is your most valuable asset and your competitive advantage. In The Storyteller's Secret, Gallo explains why the brain is hardwired for storytelling, and how the latest science can help you craft a persuasive narrative that wins hearts and minds. The next decade will see the most change our civilization has ever known, and your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you shared yours?