This book is NOT about building a wildly successful business in a traditional sense. And it's certainly NOT about "How I made millions, and you can too." Have you ever been so comfortable in a situation that you stop growing? Have you ever reached your goals for success-the money, the prestige, the stuff-yet felt unfulfilled in your work and your life? That's the trap of conventional, incremental success. The Trap of Success takes you beyond that comfort zone so you can start your journey to significance and exponential success. This book is for visionary leaders-and those who want to be-who feel the thirst to achieve breakthroughs within themselves and in their impact on the world. It will help you grow to be the person you know you can be. Discover the stories of real people who have faced moments of choice that caused them to dig deep, find their courage, and create a life and career of meaning. And learn how significance and exponential success dance together once you get past the limited thinking that got you this far-once you escape your own trap of success.