Includes vital industry information, Internet strategies, and moreAn Insider's Look at the Dynamic World of Sports MarketingSports marketing is a prestigious--and challenging--career. "The Ultimate Guide to Sports Marketing, " Second Edition, " "will show you how to get your foot in the door and, once inside, construct a solid career in virtually any sport-related field you choose.The first book to go behind the scenes to examine "all "the fundamentals--from getting that elusive first job interview to acquiring funding, negotiating contracts, managing event logistics, and more--this integrated approach to sports marketing features: Discussions with top-level professionals who helped establish and define the field The SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis--A proven method for identifying internal aspects and external variables that may affect your success Sample agreements for independent contractors, sponsorship, licensing, endorsements, and venues Whether you are managing and marketing sports organizations, products, events, or even the athletes themselves, you must be able to look beyond the games to keep them functioning seamlessly. Let "The Ultimate Guide to Sports Marketing "act as both your guidebook and fingertip reference for entering--and building a career in--the exciting world of today's sports marketing."Get the fundamentals down and the level of everything you do will rise."--Michael Jordan"The Ultimate Guide to Sports Marketing "is about the fundamentals of sports marketing and event management. How can a sports event be designed to meet the needs of athletes, spectators, and sponsors? If a celebrity is scheduled to be onhand, what type of travel and hotel accommodations must be provided? How can you determine appropriate sponsors for an event--and then demonstrate the benefits of their sponsorship?Sports marketing has become one of today's single most exciting careers. The excitement of bei